The Opportunity

The Fund For Future African Brands (FFAB) aims to build a portfolio of consumer facing enterprises across the food, clothing, renewable energy and affordable housing sectors in Africa by realising the creative and productive power of the continent and its Diaspora.

Established as a fund with a blended finance model FFAB is, through venture capital investment, partnerships, project selection, support services and delivery of technical assistance, committed to a modern, productive, creative, dynamic and influential African culture made by Africans for Africans and the world.

My Role

To date have been providing strategy & operational support including:

  • Reviewing fund structure & engaging co-investors / sourcing capital

  • Network building & facilitating founder’s visit to Nairobi to validate model with impact funds / commercial partners & qualify initial pipeline ventures

  • Exploring addressable market & determining fund’s serviceable obtainable market

  • Establishing service contracts with commercial firms

  • Relocating talent from UK to East Africa

  • Setting up enterprise pipeline qualification process

Results

From early 2025 set to help fund:

  • Select early-stage startups with potential to scale

  • Create target-driven models & roadmaps

  • Establish strategic partnerships between investors, entrepreneurs, their product & creative partners

  • Deploy seed capital & technical assistance

  • Increase market access for portfolio companies

  • Measure social impact & return on investments

  • Raise follow-on funding for fund plus portfolio