My Role

Leading on commercial objectives and the implementation of go-to-market strategy.

Onboarding digital marketing, PR, research, sales outreach and other advisors to build a new customer pipeline.

This included:

• Establishing a targeting strategy focused on Fortune 500 and FTSE 100 companies with complex legal demands, as well as other intermediaries and influencers across the US, UK and European legal industry.

• Designing and delivering a sales strategy that understood buyers’ needs and placed emphasis on enterprise account profiling, engagement planning and measurement.

• Conducting research with 150+ General Counsel, Chief Legal Officers and Heads of Legal Operations to sharpen product development and support thought leadership in order to drive inbound audiences.

• Launching new branded assets such as: pitch decks, website, digital and social assets including videos, podcasts and more.

• Speaking at conferences in the US, UK and Africa.

• Pursuing partnerships geared to enabling sales and evolving the platform.

Results

• Met objectives to target a set number of high quality pitches and trialists - notable given the early stage of the startup, intense competition, and some of the most difficult trading conditions ever post-pandemic. 

• New pilot customers secured included major enterprises from the: private equity and investment funds, advanced manufacturing, software, healthcare, retail plus automotive industries.

• Winner 2023 Zurich Insurance Global Innovation Championship, prevailing over 3,500 startups, with its software that matches lawyers to insurance claims in real-time, driving material savings.

• From January 2024 Hence co-Founder, Sean West, begun distributing “GeoLegal Notes”, a weekly newsletter exploring the intersection of law, politics and technology.

• In May 2024 Hence was selected (out of 230 applications from 28 countries) to join one of the world's largest law firms, A&O Shearman's, Fuse programme, a unique legal tech incubator fostering innovation with top tech firms and creating client-focused digital legal solutions.

• In May 2024 Hence co-Founder, Sean West, was featured in the Financial Times sharing his perspectives on the role of General Counsel in the context of rising geopolitical risks.

• Successfully delivered June 2024 “GeoLegal” roundtable exploring how geopolitics & tech is creating risks. This exclusive event sold out featuring following speakers: Matthew Layton (former Global Managing Partner of Clifford Chance); Ian Thompson (C-suite insurance exec); Elliot Hentov (Macro Policy Head at State Street); Reena SenGupta (RSGI); Lisa Hart Shepherd (Lamp House Strategy); and Julia Hayhoe (NED Specialist Risk Group). CEOs & Founders, General Counsel and law firm Managing Partners and Board-level lawyers plus other thought leaders attended this private, interactive session that took place prior to the LegalTechTalk conference in London.